Marketing Senior Services: Let’s Lose the Platitudes
Recently I was invited back to Wisconsin to speak to the Wisconsin Association of Homes and Services for the Aging. They wanted to know more about 2 things- how to get more private pay clients, and my thoughts on how we, as senior providers, can do a better job of marketing our businesses to seniors [...]
Read onTaking Advantage of Business Opportunities in the Senior Service Industry
According to a recent United Nations Study, the older population is growing at a faster rate than the world’s total population. It is predicted that by 2050, older persons will make up more that 50% of the populations in western, developed nations, including The United States. As our beloved seniors leave the work force, there [...]
Read onSenior Services: Top Five Alerts When Looking for Eldercare
In one way or another, we will all go through life and end up as senior citizens (that is if life cooperates with us). It is unavoidable, an oblique stage of life that can never be tilted back. Our friends will go through it, drinking buddies, tennis partners, and of course even our parents. Eventually [...]
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